Robot hire for agencies: a partner for campaigns and events

How we work with agencies

An agency is our most natural partner. You have the client, the concept and the date; we have the robot, the operator and the experience of what a humanoid can and cannot do at an event. The cooperation is white-label: on site we appear as part of your team, you communicate with the client and we stick to the brief.

If you would like us to appear under our own brand, for example at a technology event where the client wants to know who supplies the robot, that is equally fine. The decision is yours and you set it in the brief.

• White-label deployment, operator without our own branding
• Communication exclusively through the agency, we do not contact the client
• Agency margin built directly into the quote
• One price, one invoice, no extra items for the client

Brief and script

A good script comes from a good brief. We need to know the goal of the event, the audience, the venue, the programme with times and what the client should get from the deployment: photos, video, a moment on stage, a queue at the stand. Based on that, we prepare a script with the robot's work blocks, interactions and short custom inserts, such as a product name or a call to enter a competition.

We are honest about what the robot cannot do. It does not hold a free conversation, does not climb stairs, does not work in the rain and needs battery breaks. If the concept relies on any of that, we say so at the brief, not on site. We describe how robot behaviour is programmed in the article how robot behaviour is programmed for an event.

Technical rider

The rider is short and can be sent to the client or the production team without changes.

• A flat, dry and clean area of about 3 × 3 metres, with no cables, thresholds or thick carpet
• No rain or wet surfaces; outdoors only in dry weather, with a covered alternative location
• A standard 230 V socket for charging batteries in the operator's back-up area
• The humanoid's battery lasts about two hours of active operation; a swap takes a few minutes and is scheduled into breaks
• Operator arrives about an hour before the first appearance, with parking close to the entrance for the transport case
• For multi-day events, a lockable back-up area where the robot can stay overnight
• For stage appearances, a ramp or lifting by the operator; stairs are ruled out

Quote and agency margin

We send the quote within 24 hours of the brief. It includes the robot, operator, script, transport, branding by agreement and spare batteries in one price. We handle the agency margin directly in the quote: either we send the trade price and the agency adds its own, or we prepare two versions, one for you and one for the client.

Robot hire starts from 1 000 € per day with an operator for multi-day rentals, excluding VAT. One-day events, the script and transport are priced in the quote. For a roadshow or a series of events for one client, we prepare a framework quote with a daily price that falls as the number of days grows. See a robot for a roadshow and a robot for brand campaigns.

Content: photos, video and rights

For an agency, the robot is also a content production tool. We prepare the script so that every work block produces usable footage for social media and event coverage. When shooting an advert or at an influencer event, we can repeat the choreography exactly, as many times as the camera needs.

The rights to photos and video from the deployment belong to the agency and the client for use in the campaign. If we want to use footage in our portfolio, we agree it in advance and respect the client's embargo. You will find how to measure the success of an activation in the article how to measure the success of a robot activation.

What we need from the agency

• Brief: goal, audience, venue, programme with times, expected output
• A decision on whether the deployment will be white-label or under our brand
• Branding materials: logo, colours and, if needed, clothing or a banner in your design
• A contact for the production team or stage manager to coordinate with sound and lighting
• Information about filming and media on site, so we can align content and rights